战略理念 Strategic Guidline
—— 先立人，后立业，以质量求生存，以创新求发展。
—— We build our business by building our team first, ensuring our succes by innovation and quality.
经营理念 Business Principle
—— 引导消费者的价值取向，因为你们的成功，我们为此骄傲。
—— Guide consumers’       value orientation, we share pride with our customers’ success.  
用人理念 Talent Principle
—— 格物致知，择人任势，培养职业经理人是我们的长期的任务和目标。
—— Human-oriented, to train professional talents is our long-term task and goal.
服务理念 Service Principle
—— 知客户所想，做客户所需，以市场需求为导向，以客户满意为宗旨。
—— Learn our customers’ demand, and fulfil our customers’ need is our goal.